Flow Traveling
Travel the Italian lifestyle.Ancient pharmacies and tailored fragrance, an exclusive journey through scent
Stops
• Officina Profumo-Farmaceutica di Santa Maria Novella: Visit one of the oldest apothecaries in the world, where history and fragrance meet.
• Historical Center Walk: Stroll through Florence’s historical center as your guide shares fascinating anecdotes about the city’s main monuments.
• Maison de Parfum: Create your own bespoke fragrance in a Renaissance palace, followed by a relaxing aperitivo.
Inclusions
✓ Professional local guide
✓ Officina Profumo Farmaceutica di Santa Maria Novella visit
✓ Maison de parfum visit
✓ Personalized fragrance workshop
✓ Aperitivo
Tour description
Uncover Florence’s enchanting history as the capital of perfume on this uniquely themed tour, a journey blending artistry, history, and sensory delight. Begin with a visit to the legendary Officina Profumo-Farmaceutica di Santa Maria Novella, a timeless institution active since 1612 and one of the oldest apothecaries in the world. Here, the fragrances tell stories of centuries-old Florentine craftsmanship and innovation.
Stroll through the city’s historical center, admiring its architectural wonders, as your guide reveals how Florence’s Renaissance brilliance extended even into the art of perfumery. Your journey then continues to a stunning Maison de Parfum, nestled within a historic Renaissance palace. Dive into the secrets of fragrance creation during an engaging visit and demonstration, followed by a hands-on workshop where you’ll craft your own bespoke fragrance—an unforgettable keepsake of Florence.
Conclude this luxurious experience with a relaxing aperitivo, savoring delicious Tuscan flavors as you bask in the magic of Florence. This tour is a feast for the senses, offering a perfect blend of history, creativity, and indulgence.
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Fleta –
An Enchanting Tour: The Oldest Pharmacy in Europe, Natural Perfumes of All Kinds, Magical.
Jerald –
This experience was really worth the money paid. Unusual, unconventional and truly magical.
Marc Billy –
Thanks for this unique sensory experience. An unusual Florence for perfume lovers.